Brand Identity & Campaigns

Built from original photography, shattered with dispersion, and fused with dark, powerful visuals to create an immersive brand experience.

A brand identity presented through hero imagery, social media mockups, and printed and promotional applications, including stationery and merchandise.

A brand identity, SushiVana, applied to packaging design and product mockups.

This project explores branding and 3D product visualization through a conceptual marker system. The project began with a custom-built cylinder render created in Adobe Illustrator. A 3D mockup scene was then developed in Adobe Dimension, featuring four additional products designed to build a cohesive brand system. The rendered cylinder and Dimension scene were brought into Adobe Photoshop, where the final composition was refined and assembled. All elements were combined into a polished, photorealistic visual presentation that communicates the brand’s identity, packaging system, and overall design language.

Selected slides from a marketing analysis presentation exploring brand identity, mission, audience demographics, and market positioning for Smokin’ and Grillin’ with AB. Includes core brand information and competitor context to communicate how the brand is defined within its industry. Focused on visual hierarchy, layout systems, and color coding to organize and clarify structured content.

An email blast campaign designed for Adobe Summit designed to communicate event messaging through digital layout and hierarchy.

Fun, colorful posts exploring creative ways to express the Crocs brand across social media.

A fun, five-scene storyboard illustrating a commercial concept, using typography, imagery, layout, and brand messaging to guide the narrative.